Marico Limited has announced the acquisition of a 93.27% stake in Zea Maize Private Limited from PVR INOX Limited, marking a significant move to strengthen its presence in the fast-growing premium snacking segment.
Zea Maize owns the gourmet snacking brand 4700BC, known for its popcorn and innovative snack range including popped chips, makhana, crunchy corn, and nachos. Founded by Chirag Gupta, the brand has built a strong foothold across offline, online, and institutional channels such as cinemas and airlines, catering to urban consumers seeking modern and indulgent snacking options.
With this acquisition, Marico aims to accelerate the brand's growth through new product innovations, expanded distribution, and deeper market penetration. The move aligns with the company's strategy to build a portfolio of future-ready food brands in high-growth categories.
Commenting on the development, Saugata Gupta said the investment complements the company's ambition to scale distinctive food brands with strong consumer connect and innovation capabilities.
Chirag Gupta noted that the partnership marks a new phase for the brand, with Marico's FMCG expertise expected to support its next stage of growth.
Meanwhile, Ajay Bijli stated that the transaction allows the company to monetise a non-core asset while positioning the brand for further expansion under a larger FMCG platform.
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